With a deep interest in the world, cultures, art, and filmmaking, Pedro Jimenez Gurria is a creative soul. Even as a child, he spent time behind an 8mm camera documenting family vacations and enjoyable getaways. After working for a local TV station, his vision for film began to take root on one of his country's most compelling subjects: mezcal. The resulting documentary Viva Mezcal shed light on the brilliant minds and families crafting the world's most beloved spirit. As the film used a lens to transport viewers into the world of mezcal, the universally lauded destinations Pare de Sufrir and Mezonte became the manifestations of Pedro's creative soul itself. We talk about family, art, and directors.