The history of Ireland and Irish Whiskey is an eye opening one. Once the largest segment of whiskey in the world, now has had to reinvent itself and bring people back to Irish Whiskey. With great options and conversations, Irish whiskey sees a bright future; especially now that Jennifer Farrell has moved from Ireland to Texas specifically representing the wonderful Tullamore Dew. Jen is an ambitious Irish native that knows whiskey and wants to share a sip with each and everyone of you. Focused on studies, her master's degree, and a career that didn't involve observing consumer behavior in the grocery store with a clipboard, fate lined up and Tullamore Dew brought her to Texas to socialize the brand. We talk prohibition, Tully 12, youth, and the future of whiskey.