Eduardo Orendein comes from a deeply influential family in the town of Tequila. The Orendein family is one of the founding families of Tequila. Their spirits have been available for over a hundred years and the flavors of their Tequila Arette line are remarkable. Eduardo found himself naturally continuing the work of his father and is now the master distiller for Tequila Arette. His shift to sales and being the face of Arette is a new one. Is it the challenge one would expect? We chat agave fields, Brown-Forman, autoclaves, and more.