Jorge Gaviria has devoted years to understanding the culture, the people, and the logistics around corn production. The resulting project, Masienda, is now the industry leader in providing quality masa, heirloom corn, and tortilla cooking accessories. The journey to this amazing project is steeped in deep analysis, introspection, and travel. What started as a moment of translation, turned into a massive corn movement. We chat mezcal, NYU, civil unrest, and how we learn.