Alejandro Rossbach, CEO of Maguey Spirits, loves language, challenges, and paving the way for new roads. With a love for hospitality and the inclination to hustle, Alejandro returned to his home city of CDMX to start working with Mezcal. His love of Mexico further developed as did his passion to do different things. The signs and roads led him to Durango, where the delicious Mezcal Burrito and Señor Sotol are crafted. We chat about guitar, language, and doing things never before done.