Eduardo "Lalo" González has a rich history steeped in Tequila. His family created the brand Don Julio and revolutionized the use of whiskey casks to elevate premium categories of Tequila. Lalo Tequila found its roots in Austin, TX and fully took the industry by storm just as the world started to open up again. With a dedication to clarity and the purity of agave Tequilana, Lalo Tequila embraces the beauty of the soil and materials. And to even further heighten the dedication to flavor and expressiveness, Lalo has just released a new high proof Blanco at 54% abv. The balance, intensity, and softness is impressive. The limited edition bottling is available now. Lalo and I talk about ideating, expectations, using fancy pens, and more.