The world of mezcal is growing in a very rapid way. The divide between bottle pricing creates many questions for consumers and bartenders alike. With all the market opportunities, what does a burgeoning brand do to captivate the market and consumers alike. Fausto Zapata, the creator and CEO of El Silencio Mezcal, used his interest in people, real estate, and culture to bring a cost-effective spirit to the market. And now, a few years later, the bottle can be spotted just about anywhere. So where does entrepreneurialism end and passion begin? We chat agave blends, terroir, family, and food.
The road to Scotch was a much larger one than you might think for Beam-Suntory's Johnnie Mundell. As a traveler, and semi-aspiring film maker, his creative roots were moving in many directions. But as life and love ultimately shaped the journey, Johnnie connected with his homeland and perspective on teaching as he became a whisky brand ambassador. Through a few other brands, Johnnie ultimately found one of the largest challenges yet, representing Japanese culture and history through the lens of Whisky with Beam-Suntory. We chat Ken Loach, school days, Cognac, Jordan Felix and more.