The spirits industry of Texas is growing profoundly, but the innovation in Absinthe is just now starting to gain traction. Matthew Mancuso and Jessica Leigh Graves sit down to chat about the trials and tribulations of starting a brand and a distillery all the while facing the challenge of consumer education. The initial interview just about a year ago is appended with an update about their new Violet Crown Spirits Absinthe. Jessica shares the new challenges, changes in brand, and htow funding really works for a startup business. We chat music, compassion, and lobbyists.