More midwest love on SDV this week. Brandon Cummins rose through the ranks of the hospitality industry to now work in product development with Altamar Brands. He has a brilliant collection of spirits to evangelize such as: Tequila Ocho, Right Gin, and Foursquare Rum. The traveling, creativity, and technological agility come from a rich background in wine and guitar. Band guys make the brand guys. We chat PJ Harvey, The Urge, and branding.